&tradition 2016 The Collection Captured

&TRADITION: 2016 The Collection Captured CATALOGUE

CRAFT MEETS ART. FUNCTION MEETS FORM. MATERIAL MEETS POTENTIAL. THIS IS OUR NORDIC TRADITION AND HERITAGE. &TRADITION AIMS TO BRIDGE THESE VALUES TO CONTEMPORARY DESIGN, RESHAPING, REDEFINING AND REINVENTING MATERIALS,TECHNIQUES AND FORMS. WE RESPECT NATURE THAT PROVIDES OUR RAW MATERIALS AND WE BELIEVE IN DESIGN THAT IS MADE TO LAST.

&tradition is a Danish design company established in 2010 with the founding principle being tradition tied to innovation. Our unique library of furniture and lighting spans from the 1930´s to the present day and includes designs by internationally renowned designers.

We challenge convention to create objects that rethink how we use materials and manufacturing techniques. We find beauty in objects that can be created by the latest industrial processes as well as those that maintain techniques that have evolved over a long time. We push materials to the limit of their potential and reconsider how they are processed to create a new aesthetic. We strive for timeless beauty and quality that is born out of tradition and revolution.

We connect with the old masters while giving space to new designers to define future classics. We see a kinship between the old masters who were avant-gardein their time and designers of today creating the ground-breaking icons of tomorrow.